Printing and Mailing - Promoting Your Service Vs Saving the Postal Service
As all of us know, the United States Post Office is having some problems - dealing with billions of bucks in losses and kicking around a couple of ideas to reduce expenses - reducing distribution on Saturday, or only delivering every other piece of junk mail (simply joking about that last little bit).
The USPS came rattling its tin mug during the Great Bailout months of 2009, however the feds had actually already handed over all their bailout funds to GM as well as AIG.
So the Post Office remains in difficulty. How can you aid? Well, you can pay definitely no focus to the biggest price in doing a postcard printing/post workplace mailing task: the shipping. It's always the most significant part. So go nuts! Paying no mind to the expense of mailing can be your method helpful the USPS: wasting your hard-earned dollars by doing your mailing the most expensive means possible.
Isn't that what you wish to do? No?
Well, alright after that. Allow's presume that you do desire the Post Office to recoup, however you don't intend to fund the entire healing yourself. Allow's assume you intend to conserve money on your mailing rather.
How? Designing a postcard with mailing prices in mind.
The design of your postcard - keeping in mind several of the particulars concerning postal rates - will provide your printing and also mailing initiative far more bang for the buck.
One of the most important factor is to ensure your postcard is just one of those that gets read, not simply thrown in the trash or utilized to line birdcages. We enter into more on that particular topic in other articles, however one all-important thing bears duplicating below:
Maintain it simple. Do not attempt to pack too much information on one postcard. You might have 499 impressive products in your product, yet trying to pack info regarding each product onto a postcard will certainly lead to none of them attracting attention. Choose one as well as beat the drum (briefly) for that a person, or just talk (again, briefly) about how excellent your company is.
Currently then, regarding those troublesome shipping expenses.
A basic little postcard, at 4" x 6", is normally sufficient real estate to obtain your message across and also inform your recipients what you desire them to do (telephone call, email, see your web site, etc.) And also a 4" x 6" card is treated positively by the post office - in terms of expense, how it is managed, and exactly how rapid it arrives, viz:
Small 4" x 6" postcards pass first-rate shipment, which is most definitely a good idea. Yet unlike normal excellent mail, presently secured at 44 cents a piece, 4" x 6" postcards have their own rate, 27 cents - or perhaps 23 cents if you send them as a mass mailing (more details on how to do that in a future article).
Postcards of that size are also supplied in 3 - 5 days regardless of which means you send them. Bigger sizes can set you back more and also take longer to supply. If you absolutely, favorably can not pack every important point on a tiny card, look for a future write-up on bigger sizes as well as their postal slight transgressions.